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Silva Timber

The client

Silva Timber is the UK's leading supplier of speciality timber products, wood finishes and fixings.

With a wide customer range including leading architects, construction companies, landscape design companies, builders and DIYers, Silva Timber specialise in providing product ranges that originate from renewable sources where good forestry practices are adhered to.

The challenge

  • To increase the visibility of their website and products online
  • To increase traffic from their key consumer groups
  • To improve online conversions
  • To reduce conversion costs

How we made it happen

  • Research into trends, keywords and target demographics
  • Re-structuring of their PPC campaign based around keywords used by their target consumer groups, high value products and seasonal products.
  • Tactical bidding across Google, Yahoo & Bing

Results

Just 3 months into 2010 conversion costs dropped by 70.79%. Conversion numbers increased by 136.84% and overall advertising costs reduced by 30.81%.