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North Wales Fire and Rescue Service

The client

North Wales Fire and Rescue Service help to protect a population of around 670,000. With over 1000 employees, North Wales Fire and Rescue Service serve to protect residents, tourists, domestic and non domestic properties from the risks of fire.

The challenge

  • To increase awareness of their free Home Fire Safety Checks
  • To provide a measured and cost effective solution
  • To improve requests for the Home Fire Safety Check
  • To reduce advertising costs

How we made it happen

  • Creation of the www.FreeSmokeAlarm.co.uk micro site and it's welsh counterpart.
  • Copywriting to promote free smoke alarms
  • Social Media Marketing to engage with target audience
  • PPC to improve awareness of the micro site
  • SEO to reach wider audience base
  • Conversion tracking to measure online enquiries from PPC, SEO & Social Media
  • Call tracking to measure calls made from PPC, SEO & Social Media visitors
  • Data capture to allow client to identify reach of core audience groups

Results

Initially a 3 month campaign, FreeSmokeAlarm.co.uk and its linking Facebook & Twitter pages have helped to raise the profile of the Home Fire Safety Check within the North Wales region. With 814 fans on Facebook and 694 followers on Twitter, North Wales Fire and Rescue Service are now in constant dialogue with their target audience base and are able to measure interaction and enquiries generated from their micro site, through analytics, call tracking, social media insights and an online database.

North Wales Fire & Rescue service commented that as well as serving to build good links within the community, the micro site along with events and offline campaigns has contributed towards a 10% improvement in the number of Home Fire Safety Checks carried out in comparison to the previous year.