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Lamb Law

The client

Lamb & Co. is a leading firm of personal injury and accident claims solicitors, dedicated towards protecting the rights of injured people.

Providing bespoke compensation services to their clients, Lamb & Co specialise in claims relating to accidents at work, road traffic accidents and accidents in public places.

The challenge

  • To improve visibility of their core service areas
  • To highlight their USP's
  • To improve the level of interaction on their site
  • To encourage conversions

How we made it happen

  • Research into target audiences and demographics
  • Brainstorming with the client to understand key business areas
  • Creation of content to champion Lamb & Co. customer care standards
  • Inclusion of customer focused content to identify with audiences
  • Restructuring of content to improve access to key service areas
  • Development of internal links to improve navigability of the website
  • Improvement of call-to-action to encourage visitors to enquire

Results

Just one month into adapting the content of this site with our copywriting services, Lamb & Co. have received an increased number of enquiries generated from their website alongside an improved bounce rate, meaning that visitors are arriving at the site and staying put for a longer period of time. Interaction on site has improved and advertising costs have dropped as a result.