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Celtic

The client

Celtic is the UK's most experienced groundworks contractor providing a complete solution that turns contaminated land into sites ready for development.

At the core of their service is the provision of cost efficient solutions and delivery on time and on budget. Their success is evidenced by an excellent track record, sustainable company growth and a high level of repeat business.

The challenge

To enable Celtic to take a more strategic approach to both their targeting and positioning within the market in order to increase profitability while optimizing the marketing spend.

How we made it happen

  • Research on Celtic's current market position (demographics, trends, SWOT, competitor analysis).
  • Designing and planning a marketing strategy to be executed during a 12 month period.

Results

Development of a comprehensive marketing plan designed to help Celtic understand how to reach potential customers most effectively, ensuring that the marketing spend is maximised and that the company are delivered a tangible return on investment. The plan included the brand refreshment in order to produce a more modern and professional image which reinforced the company's positioning strategy.