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Bathroom Empire

The client

Bathroom Empire is a modern, robust company set up to supply quality bathroom products to both the trade and retail markets. Born from the in-depth industry knowledge of its founders, the company strives to offer an unparalleled level of professionalism and a combination of excellent service and great value.

Through their extensive range, Bathroom Empire aims to provide practical and well-designed products which are also attractive, opulent yet functional.

The challenge

  • To create a brand identity that reflected the type service that hit their target market which is based on reliability and high standards.

How we made it happen

  • Research on marketing mediums primarily used by client/prospects when searching for a company in this niche market.
  • Comparing the company's offering against competitors
  • Developing value proposition and brand promise

Results

  • Development of the company's brand identity which reflects effectively the quality and gravitas of the organisation, positioning the brand as a serious contender in the bathroom industry and providing it with a unique and recognisable visual to distinguish it from the competition.