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More ways to advertise on Facebook

Posted by: Administrator / 28.01.2011

Facebook has a new advertising product - the sponsored story. These ads are simply brand-related stories that users have already shared, but then paid for by the brand mentioned to appear in the ad space, as to attract more attention and engagement.

For example, if one of our Facebook fans likes an article that we posted or likes our Facebook page in general, we could pay Facebook to promote that, and that story from that fan would appear in the column to people who would have already seen it in the first place.

Add Sponsored Stories to Facebook's already powerful ad platform, targeting users based on their profile information, and Facebook is becoming a more and more attractive place to spend your companies budget. We are unsure if this will turn into AdSense-like network that will send targeted Facebook ads out across the web, and they've still given no indication that they're going that direction.

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