Yahoo now uses Bing to power their Search Engine

Posted by: Administrator / 28.01.2011

Yahoo has fully switched to serving Bing results to the U.S. and Canadian searchers. While the average user may not care too much as to who's providing the results (as long as they're good of course), this is huge news for search marketers.

It wont be too long before we see these changes affecting Yahoo in the UK and Ireland so its best to know how Bing Ranks your site before the change happens.

If you compare the search results on Google and Bing you'll see that the two engines rank sites differently. The difference in results suggests that there's also a difference in ranking factors and the value attached to them.

Among other things Bing tends to put more weight on domain age, topical relevancy and outbound linking.

• On-page SEO

There's no magic bullet for Bing as far as the content optimisation goes. Cover the basics and you're good to go: put out unique content, optimise your page titles, H tags and meta-descriptions, strategically employ your keywords in the body, optimise images and so on. Try to focus on one topic per page as theme relevancy is really important on Bing.

• Relevant Inbound Links

Link relevancy is another key to high rankings on the decision engine. Bing tends to favour links coming from pages with the same or similar topic. Try to acquire links from pages with your targeted keywords in the title, URL, H tags and in the body. Links with your target keywords in the anchor texts are even more effective on Bing than on Google, so be sure to take care of that as well.

• Linking Out

It's not just who links to you that's important. Outgoing links are also a factor on Bing. By linking out to authority sites in your niche (where appropriate of course) you increase the authority of your own site and as a result get a ranking boost.

• Blogs vs News Sites

There are a lot of results from blogs in Google News as well as in the news block in the general SERPs. Bing on the other hand tends to give preference to major news sites. Blogs don't often make their way into the news sections on Bing, but so if you're a news blog it may take more effort to get a high ranking on Bing.

• Domain Age

Bing tends to favor old domains even more than Google. The older the site, the more chances it has to rank well on Bing.

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