An introduction to Audit

Where are you now?

The initial stage of all our projects is the audit. Before we establish where you are trying to get to we work out where you are now, that allows us to later establish realistic goals. Before starting a journey is would be considered foolhardy to have no destination in mind! it would be preposterous to start without knowing your starting point!

We look at audit many factors in establishing your current online capabilities including on page optimisation, off page optimisation, social media penetration, competitor positioning, search volumes, sales messaging to name but a few.

We will often conduct a micro-audit for prospective clients at no cost and in most scenarios it has a significant impact on the strategy and tactics that the client adopts.

As AMPLIFY is an iterative process we always end up coming back to Audit, while it is the first step in our process it is also the last. Together believe in taking small measurable steps towards achieving your long term goals and the Audit stage is where the measuring takes place.

If you would like to arrange a free audit of your digital marketing capability call us today

An introduction to Mission

Where do you want to get to?

While the initial stage, Audit, sets the starting point by defining where are you now, the Mission explains where are you going-where you want to get to. Having a clear vision of the goals to be achieved is essential but no matter what the objectives are, growing sales, extending the brand online or saving costs, to name but a few, they have to be measurable, realistic and specific.

An introduction to Plan

How are we going to get there?

Once clear objectives have been defined it is time to plan how they are going to be achieved. At this stage we will be looking at OVPs (online value propositions), overall trends and their impact on the marketplace, competitive advantage. Thus, different scenarios will be reviewed to ensure that the plan will deliver the mission. As other stages in the Amplify model , planning is an iterative process that requires constant revision in order to design the appropriate tactics or actions for implementation.

An introduction to Listen

What do you think about our proposal?

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An introduction to Implement

Carry out the plan

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An introduction to Findings

Measure and evaluate progress and report our findings to you

An introduction to Your Feedback

Gain feedback from you regarding our performance to inform the next iteration